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Cookie Policy

Last updated: July 22, 2025

1. Introduction

This Cookie Policy explains how Brisk Economy ("we," "our," or "us") uses cookies and similar tracking technologies on our website (brisk-economy.com). This policy should be read in conjunction with our Privacy Policy.

By using our website, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or refrain from using our website.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies contain information that is transferred to your device's hard drive and stored there. They allow a website to recognize your device and store some information about your preferences or past actions.

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the basic functionality of our website. They enable core features such as:

  • Website navigation and security
  • Access to secure areas of the website
  • Remembering your cookie preferences
  • Form submission and data validation

Legal Basis: Legitimate interest (essential for website functionality)

Retention Period: Session or up to 1 year

3.2 Analytical Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us:

  • Count the number of visitors and see how they move around the site
  • Identify which pages are most and least popular
  • Understand how visitors navigate the website
  • Improve website performance and user experience

Legal Basis: Consent

Retention Period: Up to 2 years

3.3 Marketing Cookies

These cookies are used to track visitors across websites with the intention of displaying relevant and engaging advertisements. They may be used to:

  • Build a profile of your interests
  • Show you relevant advertisements on other websites
  • Measure the effectiveness of advertising campaigns
  • Limit the number of times you see an advertisement

Legal Basis: Consent

Retention Period: Up to 2 years

4. Specific Cookies We Use

4.1 First-Party Cookies

Cookie Name Purpose Category Duration
brisk_cookie_consent Stores your cookie preferences Necessary 1 year
brisk_session Maintains session state Necessary Session
brisk_analytics Website usage analytics Analytical 2 years
brisk_preferences User interface preferences Necessary 6 months

4.2 Third-Party Cookies

We may also use third-party services that set their own cookies:

  • Google Analytics: For website analytics and performance monitoring
  • Social Media Plugins: For social sharing functionality
  • Marketing Platforms: For advertising and remarketing purposes

5. How We Obtain Consent

When you first visit our website, we display a cookie banner that:

  • Explains that we use cookies
  • Provides a link to this Cookie Policy
  • Offers options to accept all cookies, necessary cookies only, or customize your preferences
  • Allows you to withdraw consent at any time

We only set non-necessary cookies after obtaining your explicit consent.

6. Managing Your Cookie Preferences

6.1 Cookie Settings

You can manage your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our website footer
  • Using the cookie preference center that appears on your first visit
  • Adjusting your browser settings (see section 6.2)

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

  • Block all cookies
  • Allow only first-party cookies
  • Delete existing cookies
  • Set notifications when cookies are being sent

Instructions for popular browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Site permissions > Cookies and site data

6.3 Impact of Disabling Cookies

Please note that disabling certain cookies may affect the functionality of our website:

  • Necessary cookies: Website may not function properly
  • Analytical cookies: We cannot improve user experience based on usage data
  • Marketing cookies: You may see less relevant advertisements

7. Cookies and Personal Data

Some cookies may contain personal data, particularly if you are logged in or have provided information through our website. We handle this data in accordance with our Privacy Policy and applicable data protection laws.

You have the right to:

  • Know what personal data is collected through cookies
  • Access and correct this data
  • Request deletion of this data
  • Object to processing based on legitimate interests
  • Withdraw consent for cookie usage

8. International Data Transfers

Some of our third-party cookie providers may transfer data outside the UK/EEA. When this occurs, we ensure appropriate safeguards are in place, such as:

  • Adequacy decisions
  • Standard contractual clauses
  • Binding corporate rules
  • Other approved transfer mechanisms

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in our use of cookies
  • New legal requirements
  • Technological developments
  • Business changes

When we make significant changes, we will notify you by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date
  • Displaying a prominent notice on our website
  • Requesting fresh consent where required

10. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Data Protection Officer
Brisk Economy
227 Lordswood Rd, Harborne
Birmingham B17 8QP
United Kingdom

Email: [email protected]
Phone: +44 73980 90997

11. Regulatory Information

This Cookie Policy complies with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)
  • ICO guidance on cookies and similar technologies

For more information about your rights, visit the Information Commissioner's Office website at ico.org.uk.

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